Start a project
Tell us what needs to become clearer.
A useful first message does not need to be a finished brief. Share what you are building, who it is for, where the copy will live, and what success should look like.
Start with a short email.
There is no need to solve the scope before getting in touch. The business problem, audience, and intended outcome are enough to begin.
placeholder@wptemplateslibrary.com Open a new emailA useful first brief
Five details that make the first conversation productive.
Write as much or as little as you currently know. Missing details can be clarified together.
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01
What are you building or changing?
For example: a website, launch, message system, email journey, or content programme.
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02
Who needs to understand or act?
Describe the audience, buyer, customer, or internal team the copy needs to help.
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03
Where does the current message fall short?
It may feel unclear, generic, inconsistent, too technical, or disconnected across channels.
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04
What should be different after the project?
Share the decision, action, or internal alignment the work should support.
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05
Are there practical constraints?
Include relevant timing, existing designs, stakeholder requirements, or connected deliverables.
Good-fit projects
Situations where strategic copy can help.
The common thread is a meaningful business message that needs to become clearer, more distinct, or easier to act on.
A website redesign
The visual direction is changing and the content needs a stronger structure and story.
A new offer or launch
The audience needs a compelling reason to care before they need every product detail.
Complex value
The team understands the offer, but customers struggle to see the practical difference.
An inconsistent voice
Different contributors produce different versions of the brand across channels.
A disconnected journey
Pages, emails, and campaigns do not yet reinforce one clear message or next step.
A growing content need
Search content needs a repeatable direction that still sounds specific to the brand.
Before you write
A few practical answers.
The first email only needs enough context to decide whether a conversation would be useful.
Do I need a complete brief?
No. A description of the situation, audience, and intended outcome is enough to start identifying the right questions and scope.
Can copy fit an existing design?
Yes. Copy can be developed around approved layouts, or content structure can help shape the design before it is finalised.
Can several deliverables be connected?
Yes. Positioning, website pages, email, campaigns, and sales messages can be developed from one shared message foundation.
Where should I send the details?
Email placeholder@wptemplateslibrary.com with the context you currently have.